Founder, Nina Ottaviano Social Media Marketing, Consulting and Strategy
May 2020 - Present
Work with businesses, large and small, to meet their social media marketing goals. From ads to organic content, from TikTok to Facebook, I find the products and platforms that best suit each client’s goals and target audiences. Clients include tattoo artists, authors, doctors, musicians, publishers and television networks.
Write, pitch, script, edit and create shareable and engaging social-first content from the ground up, handling all aspects of day-to-day content publishing for a variety of clients on TikTok, Facebook and Instagram.
Deliver monthly analytics reports for each client, analyzing the month’s progress, audience trends and opportunities for growth.
Created and grew the TikTok page of a client by 7k+ followers, 13k+ likes and over 100k views in two months, with more growth to come.
Expanded sales of a small business by over 100% through the implementation of Facebook Ads.
Generate business leads for tattoo clients in excess of 500 new leads per month, resulting in a completely booked schedule.
Lead the advertisement campaign for client’s annual music festival, spending a total of $60k in Facebook, Instagram, and YouTube promotion in order to drive over 2 million viewers to the two-day virtual event.
Social Media Producer, Viacom
February 2017 - May 2020
Lead all social content strategy for assigned original series, including day to day execution of digital marketing campaigns and social community management for the #1 most socially-engaged program on the network.
Grew the @InkMaster Instagram following by almost 1 million in 5 years.
Consistently achieved monthly watch time and view goals, ranking #1 in cross-platform video streams across all network programs.
Pioneered the creation of the Ink Master YouTube channel, including all development of content, working with Vobile in managing the strategy, titling and thumbnail creation. In its first year the channel drove 176M views, 720M watch time minutes, and has accumulated 550k subscribers.
Partnered with show talent and influencers to develop content extensions to linear programming, including live social executions.
Worked closely with show runners, producing digital series’ and photo content on set to be used across all digital verticals, and in several cases on-air, creating the highest quality output regardless of medium.
Directed digital series project management, ensuring all factors that enable success deliver on time and within cost and quality parameters. - Maintained editorial calendars and communicate deliverable deadlines across internal teams and agency partnerships (WAS and Vaynor).
Managed, trained and mentored junior Producers and PAs.
Responsible for capturing and posting content at live executions such as the VMAs, Webby’s, Ink Master Finale and Bellator MMA.
Social Media Coordinator, Viacom
July 2015 - February 2017
Developed social media content strategy for Ink Master and Bar Rescue show pages in and out of season across all platforms, including both organic and paid executions.
Managed Spike’s YouTube channel including strategy and title creation for all channel content and videos.
Oversaw Spike show pages during live air, including live Bellator MMA and PBC boxing events.
Gabelli School of Business, May 2015
BS in Business Administration, Concentrations in Marketing & Sports Business
The Institute For International Education of Students (IES)
Study Abroad Program
Adobe Photoshop & Premiere
YouTube Management & Strategy
Works Well Under Pressure
Proactive, Enthusiastic & Accountable